Are Models And Rappers The New Face For Reebok Campaigns?

Looks  like professional athletes are being replaced with models and rappers by popular sports brands.

As of lately it seems as though Reebok is breaking their tradition with seeking high profile athletes, and signing models and rappers as the face of their brand.

Moreover, Atlanta rap duo Rae Sremmurd was recently announced as the new face of Reebok Classic. General Manager of Reebok Classic, Todd Krinsky said, “Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about.” He also noted that Swae Lee and Slim Jxmmi “passionately embrace life and nonconformity.”

The brothers described their partnership with Reebok saying, “It was all about creating a community for different kinds of people to come together and just have fun. The Classic Leather is all about defying classification — anyone can wear it, wherever you’re from, whatever your situation is.”

Reebok has also worked with Kendrick Lamar, Teyana Taylor, Future and most recently Bella Hadid who was featured as the face of Reebok’s classic white sneaker with the gum bottom campaign.