Odell Beckham Jr. Snagged The Largest Nike Deal In NFL History

Odell Beckham Jr just made NFL history after signing an exclusive shoe deal with Nike, this past Tuesday and he owes it all to his fans.

The Giants wide receiver was also sought after by Adidas, which caused somewhat of a bidding war between the two largest brands. Although the official figures have not been released; Nike was said to have matched Adidas offer, plus more. Moreover, the five-year contract is rumored to have made the NFL player the richest annual average of more than $5.8 million; totaling $29 million, per Nick DePaula of Nice Kicks. DePaula also adds that Beckham simply wants to be an indefinite “brand icon” for Nike.

Here’s How Fans Influenced Nike’s Decision…

Just like other major brands, Nikelook to social media for big influencers to partner and collaborate with. Beckham’s large social media presence and following helped him snag the most lucrative deal in NFL history.

Sorry guys, you can’t cash in on this one. However, Press play and watch as Nike presents Odell’s “On Air” shoe.

Source:Bleacher Report

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