Whether the objective is to revive or simply stay alive several consumer brands have introduced new marketing campaigns for 2013′s first quarter. Strategically aiming for previously untouched markets, see what famous faces have been called to duty for our favorite brands…
G.O.O.D Music/Grammy award winning rapper Common recently partnered with AT&T and Case-Mate. An international design company popular for mobile accessories, Case-Mate will create attachments inspired by murals, graffiti and like Chicago findings. For every purchase, a $5 donation will be given to the artist’s non-profit group, Common Ground Foundation (supporting Chicago youth).
In January, Beyonce unvieled her coact with Pepsi. First collaborating in 2004 with fellow pop artists Pink and Britney Spears, Ms. Knowles is now a global partner of the beverage, inking a $50m deal. Pepsi sponsored her over-the-top SuperBowl halftime performance. Though we love “King Bey”, some fans are less than pleased with Beyonce’s Andy Warhol inspired ad voicing complaints of her emulating a Caucasian woman. Regardless, we love Mrs. Knowles work ethic…GO GIRL!
Upon reaching stardom and financial success, one of the first things R&B/Pop sensation Usher Raymond did was purchase his mother a Mercedes Benz. Now, Usher is the new face of the luxury car provider. A proud owner of a CLS63 AMG and Sprinter, Raymond is hands-on with the design and assembly of Benz’s new engine personally bound for Usher’s vehicle. Test driving new models, Usher offered the canny comment , “…on a 1-10, she’s a certified 20!”
After reporting several consecutive quarter losses in 2012, BlackBerry struggled to compete with Apple and Android products and software. In hopes of climbing out the ditch the phone provider reached out to soul singer and philanthropist, Alicia Keys, as the new creative director. Since the announcement BlackBerry has endured nothing but negative feedback. A few weeks ago, Alicia Keys tweeted from a rival device( Apple’s iPhone). Blaming hackers, Keys encouraged her followers to keep faith and focus on her relationship with BlackBerry. With or without Keys’ help, analyst everywhere are predicting nothing new from the brand.
Esteemed designer Marc Jacobs is giving America’s favorite beverage a fashion makeover. Recently elected creative director of Coca-Cola, Marc Jacobs designed 3 limited-edition Diet Coke cans to kick off the brand’s 30th Anniversary campaign. Available for sale since February 28, each can represents a decade in the beverage industry.